So you’ve hired an SEO company. Now what? What can you expect from them and what kind of results will they deliver?
Here’s what you need to know.
How will the firm do your work? Do they have a dedicated resource assigned or are employees going to take turns working on your website? How many hours per week will be allotted to you? Expect the agency to come up with a realistic number.
How qualified are the experts?
Talk to their experts directly rather than blindly trusting an account representative. You have to get the assurance that the agency is going to add value to your business rather than use it as a learning ground. Take some time to meet the people who are going to be working on your website and ask about their experiences and qualifications. Don’t be worried to ask for references. A good agency should have no problems highlighting their best work.
Follow SEO best practices
The Pareto principle or the 80/20 rule applies to the SEO industry as well. 80% of the results come from 20% of the effort. Some of the common tasks that fall within the critical 20%, and which you can expect from your SEO company, are as follows:
a. Using high quality content for your website
b. Identifying and using the best keywords
c. Using keywords naturally
d. Creating internal and contextual links within the website
e. On page optimisation of the website content, title, and meta tags
f. List your website in all the major local directories and the review sites
g. Build and maintain social media profiles.
Expect them to track results and report to you
Your SEO firm must focus on getting results and improving your ranking and online reputation. They should also track important metrics and regularly send you easy-to-understand reports on ranking, link-building, click-through rates and conversions.
Also, expect your SEO agency to take a proactive and holistic approach to marketing to improve the visibility and reputation of your brand.