Social media is a great way for small businesses to get big exposure without having to spend millions of dollars in advertising. Here are a few practical tips for small businesses to excel in social media.
Plan your strategy
Create a detailed plan outlining your goals, the steps you will take to achieve them, and the resources that you’ll need. Figure out who will be in charge of managing the updates and interacting with fans, what kind of posts you will publish, and the metrics you’ll track to measure results.
Ensure that your profile is optimized
Make your profile descriptive and use relevant keywords to make it SEO friendly. Also optimise for local search, especially if you’re a local business catering to a specific area. Take some time to fill out all the fields to make sure that the profile is completely optimised both within the network, and for SEO purposes. Optimisation must also extend to your social media content updates.
Post shareable content
The ultimate aim of any post or update is to attract the maximum number of eyeballs and to generate engagement. Post content that is visually attractive and highly shareable to encourage people to share them on different channels. The more the number of shares, likes, retweets, +1s, comments, etc. that you post attracts, the more SEO value it will generate.
Allot a specific chunk of time for each network
There is nothing worse than registering a profile on a social media channel and then not bothering to update it. It is better not to have a profile at all than have one that is neglected. Make sure that you spend at least 15 to 20 min a day on each social network. Respond to your fans, and also engage with your other connections to build solid relationships.
Finally, remember that you’re not going to get results overnight. Be consistent with your updates and never compromise on quality.