Every time Google comes up with an algorithm change, it causes quite a flutter in the online search community. Recently, Google updated their algorithm with Panda 4.0 – the biggest update in 2014.
Here is what you need to know about how Panda 4.0 affects your SEO efforts.
What does Panda 4.0 do?
Panda algorithm updates are generally designed to improve the search engine rankings of websites that have high quality content, and to bring down the ranking of those scraping along with thin content. Traditionally, Panda updates have targeted content farms and websites with over optimised and spammy content. Panda 4.0 does the same. What you need to remember is that Panda is a content-focused algorithm, and the better your content quality, the safer you are.
Aggregated content penalty
There are several websites that survive by aggregating content from other sites. Aggregation is a risky technique because Panda 4.0 specifically targets that. If your website only features content that you have pulled from other sites, you may be at risk. However, the algorithm also considers other aspects of the aggregator site before slapping it with a penalty.
Thin content penalty
Websites that feature content shallow or thin content are penalized by Panda 4.0. If you do not have a proper content driven marketing strategy, you may end up with weak content. Ensure that you have a proper URL structure and good quality content on all your pages to survive the wrath of Panda.
Gain favor with good quality content
Panda 4.0 rewards websites that have solid, long form, and useful content. This is a good reminder that a long-term success, you need a solid content marketing strategy with fresh, high-quality content being updated on a regular basis.
How did you fare? Did you gain or lose in the Panda update?