The number of people searching for Infographics has increased by 800% in just over the last two years, so if you ignore this great marketing strategy, you will be doing so at your own peril.
Using Infographics in Your Marketing Mix
Simply put, infographics are interesting stories told in a visual form; they are great way to attract traffic to your website. They focus on a single theme and deliver interesting nuggets of information visually to keep the reader engaged. Infographics are so popular and captivating because they convey complex information to the reader in an easily understandable format. Research indicates that visuals are processed faster by the brain, and people also retain visual memory longer.
Create a Great Infographic
It is best to outsource the job to an experienced designer, however, if you want to create your own infographic you can easily do so with the help of the following sites:
The best infographics are made after in-depth research. They have a well-thought out storyline and deliver significant value in the form of information or entertainment. Make the data come alive with the help of clever illustrations, and a visually compelling mix of design elements such as typography, colour scheme, and layout.
Promote Your Infographic
Post the infographic on your website or blog along with an embed code which allows others to post it on their sites with a link back to yours. Reach out to other bloggers in your network and offer them a guest post which links back to the infographic. Use a Pin It button to encourage visitors to share the image on Pinterest. Also share it on your own social media channels such as Facebook, Twitter, Instagram, and even LinkedIn. Create conversations around the infographic and request your fans to share it on their pages.
If all goes well, your infographic can go viral and bring a ton of traffic. Track your website traffic with analytic tools to measure the increased number of visitors the infographic has brought in.