The upsurge of mobile devices has necessitated websites to provide a seamless performance across different platforms and different screen resolutions. Responsive web designing allows websites to be viewed on mobiles, tablets, desktop etc. without any bugs or breaks.
In order to understand how responsive websites help in improving the overall website performance, it is important to be aware of the website performance metrics. Below is a list of performance metrics and how effective responsive websites helps website performance.
1. User Experience
Users expect a similar website experience irrespective of the device. Websites should have less loading time as 64% of smartphone users expect pages to load in less than 4 seconds. Some of the other best practices to improve user experience include making the content readable, correct size of action buttons and proper designing of the website for visitor’s convenience.
According to recommendations made by Google, responsive web designing is the best way to reach out to mobile users. Moreover, responsive websites are ranked higher on Google searches that are executed through mobile devices.
3. Bounce Rate
Website ranking and bounce rates are quite closely linked. Discrepancies in experience in terms of design or content while accessing the same website through different devices may result in a higher bounce rate which ultimately pulls down the website’s rankings in Google search.
4. Unique and Repeat Visitor Traffic
According to an Exact Target report based on mobile behaviour, 70% of mobile and tablet users enrolled for e-mail notifications from a business while 65% of them downloaded a business-specific app. Building a mobile-optimized website is of utmost importance to increase unique and repeated website visitors in an environment where prospect customers are spending approximately 3.3 hours a day on their smartphones.
Mobile-friendly websites are just not additional business components anymore. They are critical in increasing your sales and building strong customer relationships through effective communication.