Archive for the 'Search Engine Optimization' Category

Google’s Real Time Penguin Algorithm

Google changes its algorithm nearly every day each year. However, these changes are extremely minor and do not reflect explicitly, but occasionally the search engine rolls out a major update like Google Panda or Google Penguin that gives a complete overhaul to the search engine rankings. Most search engine experts track these major changes and […]

SEO Checklist for Small Business 2015

As a small business owner, you have an added advantage of focusing on your requirements and short comings. So if this year, you are planning to improve search engine rankings for your website, here are a few important points to keep an eye on. These Search Engine Optimisation tips will help you beat your competition […]

How to Get Recover from Penguin 3.0 Update

On April 24, 2012, Google announced an algorithm update termed as the Google Penguin with the aim of targeting web spam tactics which includes SEO over optimization, black-hat technique, keyword stuffing, and link schemes. The sixth release of the Penguin update or Penguin 3.0 was confirmed on October 17, 2014 and on December 1, 2014 […]

How to Do a Perfect Website Audit

Your website needs an SEO audit to determine the site optimisation status and to keep up-to-date with the frequently changing SEO requirements. It will also help identify any unnatural or broken links, update your content, and easily track ranking changes. At the end of the audit, you should have a list of actions that you’ll […]

What Can You Expect From An SEO Agency?

So you’ve hired an SEO company. Now what? What can you expect from them and what kind of results will they deliver? Here’s what you need to know. Dedicated resources How will the firm do your work? Do they have a dedicated resource assigned or are employees going to take turns working on your website? […]

How Panda 4.0 Impacts Your SEO Efforts

Every time Google comes up with an algorithm change, it causes quite a flutter in the online search community. Recently, Google updated their algorithm with Panda 4.0 – the biggest update in 2014. Here is what you need to know about how Panda 4.0 affects your SEO efforts. What does Panda 4.0 do? Panda algorithm […]