The internet world has already seen the Web 2.0 innovation which made internet more interactive and engaging for the users. Continuing on the same principle, recent web design innovations have focused more upon creating a deeper and immersive user experience.
Here are the top 6 web design innovations that will dominate the internet in 2015.
1. Parallax Scrolling: Images with parallax scrolling provide a user an illusion of 3D depth while presenting a 2D image. This is so because when a user scrolls through the image the background image moves slower than the foreground image which creates the illusion of depth. Designs based on this web technology will make photos come alive by presenting a more expansive viewing opportunity to viewers.
2. Card Design: Card designs became popular chiefly due to Pinterest, which relies on images as a driving force behind its social experience. It will be more compelling to go for this design because today’s TL;DR generation has no patience for web pages where text is more prominent than images. Today’s emerging web user community prefers compact pictures that can capture their attention. After all, a picture is worth a thousand words.
3. Material Design: Apparently designed by Google, material design is a revolutionary combination that brings two separate interface designs together in one seamless combination. While on the one hand, web designs relied on buttons and icons as a guide to users; on the other hand, the tactile interface such as that used in Windows phones relied on moveable tiles that could be swiped or moved about. However, the tactile interface confused users and therefore, material designs improved upon the tactile interface by giving the tiles a realistic representation. So now, a user can easily understand how a tile would interact with its environment and where it should be clicked or swiped. This design innovation is going to significantly improve a user’s web experience especially after touch screen laptops become the norm.
4. Micro UX: This design innovation arose from the need to delight a user’s experience with simple and innovative dynamic animation at important points in a web page. For example a book icon on a web page can be made alive by an animation sequence that shows pages flicking over. Or a cart can be shown as jumping around on an e-commerce web page. The principle working behind is to make the experience enjoyable for the user in order to ensure repetition of the user’s behaviour/visit to the site.
5. Hidden Menus: Hidden menus have come about as a natural need for web developers. This is so because with each passing day, there are more and more new elements that are being added to websites. The sheer mass of functionality that can be enabled on a website will make it ugly and cluttered. Hence menus have to be hidden strategically and in a way that they are brought to action only when they are fully needed by the user. This will retain full functionality on a web site while at the same time it will ensure a minimalistic interface that does not boggle the user. Expect this trend to continue from now on.
6. Scrolling instead of clicking: In light of improved web design, designers are now giving a serious thought to creating one single long page instead of a smaller page with multiple tabs and hyperlinks. Since a user’s attention in today’s TL;DR times is extremely flighty, it is making lesser and lesser sense for most to allow a user the opportunity to be distracted by opening multiple tabs from the same website. Hence all the relevant information can be intelligently designed and put on the same page as a user will reach the relevant content faster through scrolling than by clicking and opening another tab.